Star Plus
India's number 1 cable channel for six years, STAR PLUS regularly features the top 40 programmes on cable in India every week. Prime time programmes on STAR PLUS consistently outperform other cable and satellite channels with the most popular programmes recording more than 50% of the viewership shares in Hindi speaking general entertainment markets. STAR Plus is India's most watched Hindi language based general entertainment television channel. The channel is part of the STAR TV networks' bouquet of channels. STAR Plus' programming primarily consists of family dramas which mainly boast female protagonists and mother-in-law and daughter-in-law relationships in joint families. The channel is also known for bringing in a revolution in the Indian television world with new shows in the year 2000. The channel has been India's No. 1 cable channel for the last seven years, reaching more than 50 million viewers every week and boasts 45 out of the top 50 shows on Indian cable and satellite television.
Star One
STAR One features the next generation of Hindi entertainment with an innovative, diverse mix of programming and cutting edge production values that appeal to urban, upwardly mobile Indian audiences. Launched on November 1, 2004, the channel has gained in popularity with shows like Nach Baliye and The Great Indian Laughter Challenge. Part of News Corporation's STAR TV network in Asia, STAR One is India's fourth most popular general entertainment channel, after STAR Plus, Zee TV, and Sony Entertainment Television. Globally, the channel is available in the United States on the DirecTV platform, in the United Kingdom on the Sky Digital platform, in Canada on the ATN platform, in Europe on the WorldTV platform, in the Middle East on the Pehla platform, in Hong Kong on the now TV platform, and in the Philippines on the SkyCable platform as a premium channel.
Zee TVZee TV, the flagship channel of Zee Network was launched in October 1992. With a reach of more than 80 countries and access to more than 225 million viewers globally, Zee TV has created strong brand equity and is the largest media franchise serving the South Asian diaspora. With ten years of its launch, Zee TV has driven the growth of the satellite and cable industry in India. The popularity of Zee arises from its understanding of Indian culture and beliefs which are depicted in its programming. Realizing its strength in programming and the need for Indian entertainment in the overseas market, the company launched Zee TV in the UK / Europe (1995), the USA (1998), Africa (1998) and today is available across five continents. Zee TV has won numerous viewer-choice awards for its programmes both nationally as well as internationally, including the prestigious EMMA Award for the best digital / satellite digital in UK in 1998. Zee TV`s programming delivers a variety of choices for all segments of the audience, including primetime comedy and drama series, television movies, miniseries, theatrical films, specials, children`s programs, daytime dramas, game shows, and late night shows. Zee has always believed in bringing innovative programming to its viewers. Since its inception the channel has introduced ground-breaking programming like Just Ek Minute, Saapseedi, the popular game shows, Tara, Banegi Apni Baat, Antakshari and blockbuster programming like Saregama, Dastaan, Chattan, Hasratein and Sailaab. All these programmes proved to be major successes with local audiences and were bench marks in their times. Other original programming includes Zee Horror Show, X-Zone, Saturday Suspense, Rishtey along with dramas like Amaanat, Ashirwaad, Basera, Koshish Ek Asha and Mehendi Tere Naam Ki. |
 Sony TVSony Entertainment Television Asia, popularly known as SET Asia, is one of India's popular Hindi-language based international general entertainment broadcasters. Based in the United Kingdom, it is a venture promoted by Sony Pictures Entertainment since 1998. SET Asia is available in several countries and regions, including Australia, Canada, Europe, the Middle East, New Zealand, South Africa, the United Kingdom, and the United States. SET Max, the network's Bollywood movie channel, is available in the Middle East, the United Kingdom, and the United States. SET Asia's programming is targeted towards family audiences. The programming covers genres including drama, reality, comedy, horror, Bollywood, and live events. Some of its most successful programmes to date include Indian Idol, an adaptation of the worldwide Pop Idol format owned by FremantleMedia, and Jassi Jaissi Koi Nahin ("There is no one like Jassi"), an adaptation of the Colombian telenovela Betty la fea. Today, SET Asia features several programs that connect the South Asian community overseas. View Asia, a weekly program produced in the United Kingdom, showcases live events and news that are important to the South Asian diaspora. SET Asia recently aired Bigg Boss, the Indian adaption of Big Brother, and Jhalak Dikhhla Jaa, the Indian adaptation of Dancing with the Stars. In August 2007, SET launched a new soap named Amber Dhara based on the lives of conjoined twins. |
 Sahara OneSahara One Media & Entertainment Limited operates two television channels - Sahara One in the general entertainment genre and Filmy in the Hindi movie genre. There are plans to launch a third channel HIT, in the Hindi music space soon. Sahara One channel offers its viewers an interesting mix of fiction, non-fiction entertainment and events. The channel has revamped its prime time offering by launching two new shows 'Solhah Singaarr' and 'Kuch Apne Kuch Paraye'. Our leading shows are Rajshri Productions - 'Woh Rehne Wali Mehlon Ki' and Siddhanth Cinevision's 'Kittu Sab Jaanti Hai'.The channel is popular amongst viewers also for its non-fiction shows, mega events, kids programming, features films and film based programs. It has the distinction of launching India's first live TV game show - Dial One Aur Jeeto which was a huge hit. Sahara One Television channel sources software from India's top production houses like Rajshri Productions, Creative Eye, Cinevista Production and others. It has been associated with key directors like Sooraj Barjatiya, Ravi Chopra, B.P. Singh and others. Leading advertisers in the FMCG, Consumers products, Automobiles and Telecom Services are associated with our channel. Advertisers include Hindustan Lever, Procter & Gamble, Marico, Johnson & Johnson, Colgate, Palmolive, L'Oreal, Cadbury, Gillette, Tata Teleservices, Tata AIG and others. |
 9X INX Media9X is an Indian Hindi general entertainment channel. It is owned by INX Media Pvt Limited. The channel was launched on November 12, 2007 in India. Launched under the flagship of INX Network, 9X promises to provide world-class fiction and non-fiction programming and Bollywood films. 9X is now available in the UK from 28th April 2008 free-to-air. INX Media founder and group executive director Indrani Mukerjea had this to say on the launch plans: “It gives me great pleasure to announce that 9X, our Hindi GEC, will unveil its engrossing lineup of prime time programming at 9 pm on 12 November. We aim to provide complete family entertainment through a distinctive variety of programs of compelling, world class quality that will connect with viewers instantly.” She further said on their planned programming for this new entertainment channel: “Our shows are made by the country’s leading production houses, and we have given them more resources than ever before to create broadcasting excellence.” |
 NDTV ImagineNDTV Imagine is a Hindi general entertainment channel established by news major NDTV Group under the stewardship of former STAR India CEO Sameer Nair. The channel, which launched in India on January 21, 2008, with a promise to Entertain and Delight viewers, has today become India's third most watched entertainment network, after STAR Plus and Zee TV.[1] Catering to the needs of the entire spectrum of television audiences, the channel offers a wide assortment of programming across genres ranging from light-hearted family serials to period dramas, and from music based shows to the most glamorous events of the Indian entertainment industry. NDTV Imagine has tied up with Karan Johar, who is the creative consultant and ambassador of the NDTV Imagine brand. |
 ColorsCOLORS is Viacom18's (a 50/50 joint venture operation in India between Viacom Inc. and the Network18 Group flagship brand in the entertainment space in India. A combination of emotions and variety, COLORS launches on 21st July 2008 and promises to offer an entire spectrum of emotions to the viewers. From Fiction shows to Format shows to Reality shows to Blockbuster Movies the basket contains all Jasbaat Ke Rang. COLORS is dedicated to promoting Cohesive viewing, through programmes –Rahe Tera Aashirwaad, Bandhan Saath Janmon Ka, Jai Shri Krishna, Balika Vadhu- Kacchi Umar Ke Pakke Rishtey, Jeevan Saathi, Mohe Rang De, Fear Factor- Khatron Ke Khiladi, Sajid’s Superstars. COLORS will be an encrypted Pay with a Free to Air Window. |
 Sab TvSri Adhikari Brothers Television Network Limited (SABTNL) owns the Television channel - SAB TV which was launched on April 23, 2000. SAB TV is a 24 Hours Hindi Language General Entertainment Channel, transmitted digitally through the Asiasat 3S Satellite. In March 2005, SABTNL) has entered into an long-form agreement with SET Satellite (Singapore) Pte LTD to sell the SAB TV brand, 1,305 hours of programming and all the related assets for $ 13 million, as the valuation of the broadcasting company.The channel is currently available as a free to air service. SAB TV provides an entertaining mix of programming for the entire family in the form of game shows, sitcoms, soaps, chat shows, mythological and variety entertainment programmes and now even SAB News which delivers News and Current Affairs. |
 MTV IndiaMTV India was launched in 1996 and is the Indian subsidiary of MTV Networks Asia Pacific, a cable television network headquartered in New York. MTV India has its office in Parel in Mumbai. It is the most popular music channel in India and has large impact on Urban Youth. Recently MTV India has listed in GEC.Anuj Poddar is Managing Director of MTV India. The channel aimed at adolescent and young audience continues to be flag bearer of pop-culture in the country. |
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